NZ Herald 19 Aug 2013
A new ad campaign is targeting “sensible stoners” who falsely believe smoking cannabis makes them more focused behind the wheel.
The New Zealand Transport Agency’s (NZTA) latest safety campaign began airing on TV screens, in cinemas and online last night, targeting the misinformed demographic – drivers in their 30s and 40s who smoke marijuana and drive – for the first time.
New Zealand Drug Foundation research has found that half of the drivers killed on New Zealand roads are impaired by alcohol, other drugs or both.
Of those drivers, 20 per cent had used cannabis and more than 25 per cent had used the drug and alcohol. Cannabis was the second most detected substance behind alcohol in drivers involved in crashes.
NZTA road safety director Ernst Zollner said those being targeted were not “risk-takers”.
“We’re talking to the ‘sensible stoners’ who believe that using cannabis has little impact on their driving,” he said.